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Below are our articles on the subject of Loyalty. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Bank & Building Society Reward Schemes
Bank & Building Society Reward Schemes
Banks and building societies offer reward schemes much in the same way as shops do, but how do they work?...
Is it Time to Ditch That Loyalty Card?
Is it Time to Ditch That Loyalty Card?
Loyalty cards have been offered by retailers since 1995, but enthusiasm for these rewards schemes may be fading as consumers look elsewhere in the search for more…...
Keeping Track of Customers With Loyalty Cards
Keeping Track of Customers With Loyalty Cards
Loyalty cards may simply seem like a great way to get money back for spending at one store but they do contain information that is extremely beneficial to the stores....
Men Vs Women: Shopping and Loyalty Cards
Men Vs Women: Shopping and Loyalty Cards
Consumer survey research has found that there are differences when it comes to the way men and women shop and their use of store loyalty cards....
The Dangers of Using Supermarket Loyalty Cards
The Dangers of Using Supermarket Loyalty Cards
Supermarket loyalty cards do have some hidden dangers and are not always the 'something for nothing' bargains that they appear to be....
The Pitfalls of Loyalty Bonuses
The Pitfalls of Loyalty Bonuses
There are many benefits to loyalty cards but also several pitfalls to look out for...
What Are Loyalty Points Really Worth?
What Are Loyalty Points Really Worth?
Loyalty points schemes allow customers to earn a little each time they spend, but how much?...
What if My Loyalty Card is Unused?
What if My Loyalty Card is Unused?
Most of us have loyalty cards in our purses or wallets that we don't use, but are they still valid?...
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