Loyalty

Understand the mechanics of loyalty programmes, from membership tiers to bonus point opportunities, helping you choose schemes that genuinely suit your shopping habits.

Bank & Building Society Reward Schemes

Every business offers some kind of loyalty scheme. For businesses they are the ideal. They keep consumers happy and therefore keep them coming back for more....

Is it Time to Ditch That Loyalty Card?

Loyalty cards have been a major marketing tactic for retailers since there were first introduced in 1995. Not all customers see the value in loyalty cards an...

Keeping Track of Customers With Loyalty Cards

Loyalty cards are a way for customers to earn a little back by showing some purchasing loyalty to a certain store. Stores do of course benefit as well, espec...

Men Vs Women: Shopping and Loyalty Cards

It will probably come as no great surprise that men and women show major differences when it comes to shopping. But there are also some gender differences wh...

The Dangers of Using Supermarket Loyalty Cards

Supermarket loyalty cards would simply appear to be a way to receive rewards for buying products at a certain store. But according to consumer watchdog group...

The Pitfalls of Loyalty Bonuses

There are many benefits to loyalty schemes, who wouldn’t say yes to some rewards? However that’s not to say there are no pitfalls. In fact if you don’t...

What Are Loyalty Points Really Worth?

How many points do you have on your loyalty scheme card? Does anybody actually know? One thing is for sure, you probably think you have more points that you...

What if My Loyalty Card is Unused?

We’ve all done it. You get a loyalty card because it seems like a good idea at the time – the friendly store assistant explains how you could get double...